Good Food. Good Conscience.

Nothing F!shy is the obvious choice for fish lovers who choose to avoid fish and was created by conscious food lovers for conscious food lovers. Every bite is a bite for a healthier ocean and gives you not only the good and genuine taste of fine cod that got to stay in the sea. It also gives you an equally good conscience. Enjoy your meal!

Now you can find our Nothing F!SHY products in more than 330 stores!

In October 2023, we finally launched Nothing Fishy in the grocery trade. You can now buy our popular fillets and soon also nuggets in over 330 stores across Sweden. Go to the map by the button below to find out if we are available in a store near you.

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An evolution in vegetarian food

We manufacture the market's best frozen fish substitutes.

The texture, taste, appearance, and smell of our products are identical to real fish. We make it difficult for you to notice the difference. We wanted to continue enjoying the feeling and taste of fish and fish dishes, but without the negative effects on marine species, their habitats, and our environment. That's why we have created these fantastic products – which we and you can enjoy with a clear conscience.

What?

Nothing F!shy is the obvious choice for you who crave fish but for some reason choose to avoid it.

We offer quick, easy, and convenient fish alternatives that are loved by both families and nature – without compromising on taste, nutritional content, or the environment.

How?

As passionate chefs and food lovers, we are especially keen to offer the best possible dining experience.

Our Swedish-made, plant-based, and vitamin-enriched products taste, feel, and look like real fish, and have a crispiness and freshness that surpasses anything else on the market.

Why?

Let's first and foremost state: We at Nothing F!SHY love fish. But that is precisely why we let them stay in the sea.

Instead, we offer delicious, easy-to-cook, and nutritious fish alternatives, made from algae and wheat – which are good for both the fish and the oceans, as well as for our environment as a whole.