Nothing F!SHY consumer survey results
We know our market and our customers. Statistics, customer surveys, and third-party recommendations are our way of marketing Nothing F!SHY and our potential to grow in the market.
Why Nothing F!shy?
Nothing F!SHY is good for everyone. It is a first-class, climate-smart, environmentally friendly, vegan, interesting, and flavorful product to add to your menu.
Nothing F!SHY offers something completely new and unique to the vegetarian range, which is currently dominated by meat substitutes. It is good for your customers and for their customers.
Nothing F!SHY will impress your chefs, is quick and easy to prepare, and can be served in almost endless ways. Our products also fit all conceivable menus, from à la carte to fast food and home cooking.
Nothing F!SHY products in your catalog will undoubtedly boost sales in the rapidly growing vegetarian food sector.
This is the next generation of F!SH. It is almost impossible for the consumer to notice and understand that Nothing F!SHY is actually not fish. Our products have the same appearance, taste, smell, and texture as real fish.
Extensive customer surveys confirm that today's consumers demand vegetarian products with fantastic TASTE. Consumers also want an appearance and texture that can match the animal protein they are replacing.
Hoek's study** showed that some of the crucial factors preventing meat-eaters from accepting meat substitutes were that the taste and texture could not compare to traditional meat products. The sensory experience of the products (texture, taste, and smell) needs to be significantly more similar to that of meat for plant-based meat alternatives to appeal to habitual meat-eaters (Hoek et al., 2011).
COMPREHENSIVE REVIEW OF FOOD SCIENCE AND FOOD SAFETY Originally published: August 13, 2020
Would you believe this was a fish product if you didn't know it was vegan?
Yes | No | I'm not sure |
69% | 23% | 8% |
Would you recommend this product to a friend/family member/colleague?
Yes | No | Maybe |
73% | 7% | 20% |
What did you like about the product?
Very tasty, easy to prepare,
good texture, looks and tastes like fish,
child-friendly, crispy, flavorful, fish-like texture,
looks and tastes like well-cooked cod, tastes fantastic
impressive fish-like quality, good fish taste, pleasant texture,